Blog
Navigating Corporate Sustainability and Strategic Communication
Digital Transformation in Corporate Communication: Key Insights for Your Business
Digital transformation has radically changed the way companies communicate their purpose, engage with stakeholders, and manage crises. In an increasingly connected world, corporate communication can no longer rely solely on traditional methods; it must adapt to the...
The Impact of Corporate Branding on Business Success
In today’s competitive business world, having a strong corporate branding strategy can make the difference between success and failure. Branding is not just about logos or slogans; it’s about the perception consumers have of a company. In this blog, we will explain...
ESG: How Chilean Companies Can Lead Responsibly
In a world increasingly aware of environmental, social, and governance (ESG) challenges, Chilean companies have the opportunity to stand out as responsible and transparent leaders. Adopting ESG strategies not only enhances corporate reputation but also drives...
Best Practices Guide for B Corporations: A Sustainable Approach
B Corporations are redefining business success by focusing on creating a positive impact on society and the environment, in addition to generating economic benefits. These companies follow a series of best practices that distinguish them and allow them to meet their...
How to Implement a Sustainable Communication Strategy in Your Company
Sustainability is a crucial topic in today's business world. More and more companies recognize the importance of integrating sustainable practices into all their operations, including communication. This not only improves the company's image but also strengthens...
What is the meaning of a materiality analysis?
In today's business context, increasingly saturated with regulations and expectations regarding sustainability, companies face the challenge of not only understanding but also prioritizing environmental, social, and governance (ESG) issues that are crucial to their...
Purpose-Driven Communication: How to transform your Business and align tt with social and environmental values
In the world of marketing and corporate communication, the term "purposeful communication" is rapidly gaining ground. But what does it really mean, and why is it so crucial for modern businesses? Here, we explain why it moves us and how it can transform the way your...